Euros on the Peak
2016 was the first year of this show. i was tasked by alphaeuros to create the logo for the event and all the promotional material for the show. Since this was their first year we wanted to make sure everything was very eye catching and unique.
By using a neon green color as a secondary color for the show it allowed us to use that color to bring focus to the important details in the ads and fliers. We also stayed away from the cursive/hand drawn font trend that has taken over the car show scene. This allowed our materials to stand out from the rest of the car event materials that people may see. Never understamate the value of typography, no matter what medium.