I joined the MapQuest team to help bring life to their B2B and B2C Marketing materials. One of the very first projects they had me tackle was their partnership with MINI on the MINI Takes The States event.
For this event, I handled all of MapQuest’s design and creative needs. Everything from their launch email, social media posts, simple animated gif’s/videos, and vehicle wrap.
CLIENT: MapQuest CREATIVE DIRECTOR: Megan Latta MY ROLE: Designer/Illustrator
Part of the collateral that I designed were two postcards & stickers that were handed out along the rally. I illustrated and designed these items from start to finish.
Some shirt designs that were completed. Shirts would be handed out at different points of the rally.
The B2C Marketing team had fun pinning the East Coast vs West Coast teams against each other. These short videos were shared on social media and gave an overview of each of the routes that the rally went.
MINI Takes the States | Vehicle wrap
Postcards and other items up for grab at the MapQuest booth in Keystone CO.