I was charged with a website redesign for REAL Trends. They are one of the most respected real estate brokerage consulting companies. A big focus of this project was to bring their website up to modern standards. With large imagery, aggressive type and a unique UX/UI we were able to complete this goal.
When I started working on this re-design, I dove into the content that they currently had on their site. Over the past 12 years they had managed to create and add over 100 pages to their site. For a company of only 11 employees, there was a TON of content that needed to be sorted. With no analytics to justify the reduction of content, we thought it was best to start with a clean slate.